Beautiful showrooms using modular display options

We know that merchants who sell with showrooms and online configurators sell much more, and more easily, than those who don’t. A growing number of customers go online first to find helpful, relevant content and their perceived product solution. But then ready to buy, merchants need to follow up at branch level with knowledgeable staff and strong physical representation of the product, backed by realiable, on-time deliveries.

The showroom is an investment for the merchant and is a positive step towards growing their businesses. Our showroom experts will visit merchants to create a beautiful showroom using our modular display options.

The showrooms have been designed to appeal to both trade and consumers, with the aim of attracting new, as well as existing customers, through the door. A showroom where the tradesman can now invite his customer into the branch to see our range of made to measure products for themselves, ensuring that they are completely inspired.

From initial design through to installation the Crystal team work with the merchant to understand their design preferences and to assess where their investment would be best spent.

The process from initial survey to final build can take a matter of weeks. The site is surveyed with 3D concept images produced and presented to the merchant for approval. Because Crystal want the build and installation process to be as stress free as possible, they project manage a team of craftsmen and installers to ensure a completely seamless process.

The typical showroom contains the following products:-

PVC-U/aluminium fixed frame window
PVC-U/aluminium casement window
PVC-U/aluminium bi-fold door
Aluminium lantern roof
Glass heat lamp display
PVC-U casement window
Vertical sliding sash window
PVC-U residential door
Composite door

We currently have Platinum Plus Showrooms in the following locations:-

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Europa Way, Lichfield, Staffordshire WS14 9TZ


Parr Group Logo

Blue House Point Rd, Stockton-on-Tees, Count Durham TS18 2PJ


Sussex House, Quarry Lane, Chichester, West Sussex PO19 8PE

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 Hackwood Road, Daventry, Northamptonshire NN11 4ES

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Stowmarket Business Park, Ernest Nunn Road,  Stowmarket, Suffolk IP14 2ED (City Concept)

15-17 Pickford Lane,  Bexleyheath,  Kent DA7 4RD (City Concept)

Atlas Mill, Bentinck Street, Chorley Old Road, Bolton, Greater Manchester BL1 4QG

Grime Street, Grimsby, Lincolnshire DN31 1NR

Watlington Road, Cowley, Oxford, Oxfordshire OX4 6LN

Cambridge Road, Harlow, Essex CM20 2ER

Wirral Park, Glastonbury, Somerset BA6 9XE

Cockerell Close, Stevenage, Hertfordshire SG1 2NB

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Gammon House Riverside Road, Barnstaple EX31 1QN (City Concept)

Branwell Ln, Gulval, Penzance TR18 3RA (Touchscreen online price configurator)


Garrard Way, Telford Way Industrial Estate, Kettering, Northamptonshire NN16 8TD

For more information on Platinum Plus Showrooms please contact:
Lyn Hughes | M: 07866 815254 | E:

To find your local supplier use the search box below to get
a list of Crystal approved and Platinum partner
supplier locations
within your area.