Joseph Parr’s PVC-U Window Sales Soar with Crystal Direct’s ‘CESAR’

Independent builders’ merchant Joseph Parr’s sales of PVC-U windows and doors soared following a two day event using Crystal Direct’s ‘CESAR’ exhibition vehicle. CESAR (Stand of the Year at the recent NMBS exhibition), helped Joseph Parr win £120,000 worth of orders in the six weeks following the visit.

Joseph Parr Managing Director Dave Anderson says: “There’s an untapped market for PVC-U windows and doors. We’ve seen interest grow since we started buying from Crystal and we’re getting new customers all the time! We didn’t sell PVC-U before. Now we sell lots.”

NMBS members can hold their own open days, product launches or customer initiatives using CESAR (Crystal Exhibition Showroom And Representation vehicle) free of charge. Crystal also offers support through an expansive range of free marketing and POS material that can be personalised for the builders’ merchants or their larger customers.

“The combination of great support and service from Crystal has helped us sell PVC-U,” says Dave. “We’ve had brochures, pop-up stands and window displays. We currently have point of sale displays in the showrooms, and we send posters to customers. The standard is excellent and the material is detailed and comprehensive.”


Crystal Direct expands Support Team

Crystal Direct has expanded its Merchant Support Team to deal with growing demand from merchants’ builder customers. Crystal has added new staff to the team so that customers can continue to receive the highest level of support.

Crystal’s dedicated Support Team provides merchants with a personalised email and telephone number, so customers speak to the same person every time.

“We give merchants as much support and guidance as they need.” says Group Managing Director Steve Halford. “As our customer base has grown we’ve added new staff so the Support Team grows at the same rate. It’s very important to Crystal that when customers call with queries or problems, they reach their own dedicated Account Manager, who they feel comfortable talking to. It’s just another way Crystal helps its customers.”

Crystal Direct is one of the leading manufacturers of PVC-U windows and doors and is No.1 for choice and colour. As well as the Support Team, Crystal customers have access to a wide range of marketing material to help them sell PVC-U windows.


Crystal supports installers with new corporate brochure

Crystal Direct, the No.1 PVC-U window and door fabricator for choice and colour, has released its new corporate brochure. The brochure includes detailed information on Crystal’s comprehensive range of windows, doors and conservatories, plus its colour and hardware options.

Martin Randall, Crystal Chairman, says: “We’re committed to producing the widest range of products, with all the choice and support installers need to help them sell PVC-U. Our new corporate brochure features all Crystal’s high quality products, produced in our state-of-the-art manufacturing facility in Hertfordshire.

“The brochure also includes information on installer support, our online pricing and ordering software, delivery and technical support.”


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