Thought provoking industry views and news

Welcome to the Crystal Direct blogs/news. From industry news and product development, to omnichannel selling and marketing to Crystal Direct's latest news!


Green Homes Voucher Scheme - the steps to unlocking new customers

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What’s on offer?

From September 2020 to March 2021 homeowners and landlords are able to apply for a GHGS voucher to fund up to two thirds of the total cost up to a maximum of £5,000. Low income households are eligible to claim up to 100% funding, to the value of £10,000.

Great news is that the replacement of single to double or triple glazed windows is included!

How to get involved
TrustMark and the BMF have teamed up to provide all the information you need to check whether you are already certified or need training to become certified. This leaflet will help you identify what steps you need to take.

Already certified - Businesses already UKAS PAS 2030 or MCS certified and are TrustMark registered, meet the required certification for the GHGS and can take advantage of the GHGS opportunity and offer their services to eligible customers. Having a PAS2030 certification and TrustMark approved status, will not only enable your business to support customers with their energy efficiency, Zero-net and Retrofit projects, but will also provide your customers with a greater level of confidence, that their work will be performed to the highest standards available.

Becoming certified - New businesses wishing to become part of the GHGS must have PAS 2030:2019 certification. To find out how to become certified, contact your relevant Certification Body or attend a FREE training consultation.  TrustMark and the BMF have partnered to provide training sessions that detail the necessary steps to take to become certified and approved to take advantage of the GHGS. For more information and to book your FREE training consultation go to:

Becoming TrustMark - If your business holds PAS2030:2017 or PAS2030:2019 certification, you can apply for TrustMark registration.  This can be achieved through your certification body.  Once registered with TrustMark your business will be eligible to support GHGS customers now and in the future.

For more detailed information on how to become TrustMark registered and take advantage of the opportunity that the new GHGS can bring your business, go to:


Crystal Direct purchases Supercut 6 from Avantek Machinery

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As part of Crystal Direct’s philosophy of continued investment and improvement, we have recently purchased the Supercut 6 from Avantek Machinery.  The Supercut 6 is a purpose built, technologically advanced machining centre, custom built for the UK PVC-U window industry.

The new Supercut 6 will have a phenomenal effect on productivity.  By speeding up the line and increasing output it will enable us to improve workflow, accuracy and ensure all of our windows and doors have the same high standard of finish – whilst improving our current lead times.  The Supercut 6 is also very energy efficient with fully integrated dynamic batch optimisation software ensuring the best use of materials and reducing wastage. It also has an automatic feed table folding up to 10 profile lengths, giving the ability to machine and cut simultaneously allowing for greater output. And with automatic labelling – the Supercut 6 will ensure Crystal Direct  can continue to supply its customers with high quality products in the future. Martin Randall, Crystal Direct’s CEO says “As a proud UK manufacturer, we are pleased to acquire a new Supercut 6 from Avantek, demonstrating a significant financial investment in our future. The right equipment will go a long way in helping Crystal Direct to streamline the production process.  We are always looking for ways to continually improve by investing in plant, processes and our people.  The installation of this new machine is just one of a number of investments we are making to help grow our business whilst delivering operational efficiencies and importantly, achieving additional capacity”


Don't forget the millions on the table in front of you - May 2019

There’s an A and an O road to growth, says Kevin Morgan, Group Commercial Director of The Crystal Group. Acquisition is exciting and quick, organic less risky, cheaper and a bit slower.

 Click here to read the full article


Crystal Continues to Strengthen Board - September 2018

Crystal Direct, suppliers of made to measure PVC-U and aluminium windows and doors to the Merchant sector are delighted to announce the appointment of Kevin Morgan as Commercial Director.

Kevin has been recruited to oversee and continue to develop Crystal Direct’s Approved Installer scheme, which provides a national fitting service to its Builders Merchant customers.  Kevin has a wealth of installation experience, organising and running service offerings for Blue Chip companies including MFI, Homebase and more recently Kingfisher B&Q, where he created, led and grew a new set of installation services for B&Q Homefit.

“I am thrilled to be joining Crystal Direct at such an exciting time in their progression” said Kevin “and I am very much looking forward to helping the brand further cement their position as the first choice of merchants for
PVC-U and aluminium windows and doors”

Steve Halford Group Managing Director adds “Having worked with Kevin previously, we are convinced that he is perfectly qualified and experienced to drive our new Crystal Direct Approved Installer scheme. Many of our Merchant customers have asked us for an installation capability and it is our intention to offer a comprehensive nationwide fitting service for windows and doors over the coming months”

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